Ayla Pilates is a pilates studio in Rome opening in 2025. Ayla lived in New York for a couple of years and fell in love with Pilates, when she moved back home to Rome she realized there was a lack of Pilates studios that offer a high quality experience, international crowds, a welcoming community, and a luxury feeling. With this in mind she created Ayla Pilates.

For Ayla I wanted to create a sleek and cool brand, something you’d want to be part of. Everything started with a dotted font, which I used to create symbols throughout the designs. The logo itself is made of a semicolon and plus, alluring to the idea of “wanting more”, what Ayla wants to offer to Rome with her pilates studio. The logo is incorporated into the wordmark on the initials of Ayla Pilates, on a very elegant font. 


SERVICES

Art Direction
Brand Identity
Logo Design
*The photography featured in this portfolio is sourced from online references and is not my property. These images are used solely for conceptual and inspirational purposes. I deeply respect the work of photographers and artists, and no ownership or commercial use is implied.
IN.DI.AIR